Deliverability
Email deliverability consultants who fix the cause, not the subject line.
If your open rates have quietly halved and revenue will not move, the problem is usually your sender reputation, not your copy. We find the real number, fix what is dragging it down, and set up the monitoring that keeps it there. In your existing platform, no migration.
A deliverability problem does not look like a deliverability problem.
It looks like a flat month. The list is growing, the traffic is steady, the offers are the same as the quarter that worked, and revenue will not move. Open rates have quietly halved. A campaign that used to bring twenty replies brings three.
Somewhere a mailbox provider decided your mail is not worth the inbox. That decision is a reputation score, and it is built almost entirely from what your subscribers do with the mail, not from the words in it. Below ninety is a warning. Most senders never check it.
The usual advice starts at the subject line, which is the last thing that matters. We start at the score, then who you are sending to, then how you are sending, and treat the copy last. That order is the whole job.
What a deliverability engagement covers
Three parts, and the order is the point. Diagnosis before the rebuild, and monitoring so it does not slide back.
Diagnosis
Sender score, SPF, DKIM, DMARC, MX and blocklist status, plus what Google Postmaster Tools and Microsoft SNDS actually say about your domain. You get the real starting number and the one or two things dragging it down, not a sixty-item checklist.
The rebuild
List surgery on the unengaged and the invalid, sending discipline so volume stops spiking, domain and IP warm-up where it is needed, and authentication set so a spoofer can no longer send as you. Then the reputation climbs back on clean sends to people who want the mail.
Keeping it fixed
Monitoring on Postmaster Tools, SNDS and the public blocklists, so a listing is an afternoon of work rather than a lost month. A deliverability problem that is fixed and then left alone comes back, because the thing that caused it usually has not been removed.
All CRNA Schools
A niche product with traffic and a list, stuck at $3K a month, and the mail was going to spam.
Joy Haley had done everything right. A deeply researched product for aspiring nurse anesthetists, a real audience, steady traffic, a list. Sales sat at roughly $3,000 a month, the emails were landing in spam, and the sales page converted at just over 1%.
We fixed deliverability first: cleaned the list, warmed the sending domain, and rebuilt the welcome sequence so the mail people did receive was worth opening. Then the sales page was repositioned and the price moved up. The deliverability fix is what made the rest of it visible.
$3K to $8K
per month
1.1% to 4.63%
sales page conversion
$57 to $75
product price
Hiring for deliverability
- What does an email deliverability consultant actually do?
- Three things, in order. Find the cause: the sender reputation number, the authentication records, the list segments generating complaints and spam-trap hits, any blocklist entry. Fix it: clean the list, tighten SPF and add a DMARC policy, warm the sending domain, and put the sending on a steady schedule. Then keep it monitored so it does not slide back. It is not a marketing service. It is closer to plumbing.
- Is this a one-off fix or an ongoing retainer?
- Both exist. A domain that has slipped needs a fixed-scope remediation: diagnosis, the rebuild, and a monitoring setup handed back to you, over a few weeks. A business sending real volume every week is usually better served by ongoing monitoring, because deliverability decays quietly and the cheapest time to catch a slide is the week it starts. We will tell you on the first call which one you need.
- Do you work inside our existing email platform?
- Yes. Deliverability is a function of your sending domain, your list and your sending behaviour, not your platform, so there is no migration involved. We work in Klaviyo, Mailchimp, HubSpot, ActiveCampaign, Sendgrid and the rest. If the platform itself is the problem, which is rare, we will say so.
- What if our domain is already on a blacklist?
- Then the first job is finding what put it there, because every list re-checks on a removal request and a request that is submitted before the cause is fixed just fails. Public lists like Spamhaus delist for free within a day or two once the cause is gone. The mailbox providers' own internal lists have no removal form at all: those recover on a few weeks of clean sending. We handle both.
- How fast does it recover?
- A public blocklisting clears in hours to a couple of days once the cause is fixed. A damaged reputation score climbs back over two to six weeks of consistent, wanted mail, because the score is built from positive engagement and there is no button that resets it. A campaign to your still-engaged segment can produce revenue inside that window while the score is still recovering.
Working through it yourself first? Start with why email goes to spam and what to change first, then run your domain through the email authentication checker.
In seven years of working with consultants, and over 40 contractors hired, I've never been more pleased with an agency's work, or their price.
Find out what your sender reputation actually is.
We will check your score, your authentication and your blocklist status, then tell you the one or two things to fix first. Thirty minutes, no cost, and you leave with the answer whether or not we work together.