Blog
Email strategy, from programs we have actually run
No recycled best practices. Every article here is built on client work, original frameworks, or numbers we can point to.
Deliverability
Sender Score Below 90: What It Means and What to Do This Week
A sender score under 90 is a warning sign that your emails might be landing in the spam folder, not a verdict. This guide will help you fix a low sender score.
Hrishikesh Jobanputra · · 7 min read
Deliverability
My Domain Is Blacklisted: What It Means and How to Get Off
A bounce message named a blacklist and your email is stuck. Here is how to tell which kind of list you are on, and why getting removed is the easy part.
· 8 min read
Deliverability
Why Your Emails Go to Spam and What to Do About it?
Your emails are going to spam and every guide points at your subject lines. That is the last thing to fix. Start with your sender score and work down in order.
· 6 min read
Strategy
Outsourced vs In-House Email Marketing: Which One Fits You
Agency, freelancer, or in-house. Here is where each fails, including the cases where hiring an agency is the wrong call.
· 7 min read
Deliverability
SPF, DKIM and DMARC: What Each One Does and the Order to Set Them Up
Three DNS records answer three different questions about your email. Set them up in the wrong order and you will block your own mail.
· 7 min read
Deliverability
Email Deliverability: What Decides Whether Your Email Lands
Deliverability is not delivery. Your sending domain carries a score, below 90 is a warning, and the fix is rarely the one people reach for first.
· 7 min read
Launches & Webinars
The Webinar Structure That Actually Sells
Most webinar advice is about delivery. The structure is what converts, and the stage nearly everyone skips is where your attendees quietly leave.
· 7 min read
Segmentation
How 472 Subscribers Produced a Six-Figure Launch
A list of 17,000 produced a six-figure launch from just 472 people. The method was making the list identify itself before anything was sold.
· 8 min read