Industries
Email works differently depending on what you sell
The lifecycle of a course business looks nothing like the lifecycle of a wellness clinic. These are the categories where we have run enough programs to know the difference.
E-learning
When the product is knowledge or access, the sale is not the finish line. Enrolment, activation and renewal all run on email, and a student who never starts is a refund waiting to happen.
4 case studies · 2 articles
Health & Wellness
A booking is worth nothing until someone walks through the door. Reminders, reactivation and repeat visits are the whole economics, and almost all of it can be automated.
4 case studies
Ecommerce
Most stores spend to acquire a customer once and then let them go quiet. The margin is in the second, third and fourth purchase, and that is an email problem rather than an ads problem.
4 case studies · 6 articles