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Email strategy, from programs we have actually run

No recycled best practices. Every article here is built on client work, original frameworks, or numbers we can point to.

Launches & Webinars

The Webinar Structure That Actually Sells

Most webinar advice is about delivery. The structure is what converts, and the stage nearly everyone skips is where your attendees quietly leave.

Hrishikesh Jobanputra · August 28, 2026 · 7 min read

Segmentation

A list of 17,000 produced a six-figure launch from just 472 people. The method was making the list identify itself before anything was sold.

August 27, 2026 · 8 min read