Ecommerce / Maternity Apparel
Simple wishes doubles revenue with an empathetic email approach
Simple Wishes
Simple Wishes is not just selling maternity clothes. They support mothers through the sensitive and demanding stages of pregnancy, and their products are designed to be as comforting as a best friend giving you a hug. Their email marketing was not living up to that brand vision.
The Problem
Open rates were sitting at 17% and sales were well below where they should have been for an apparel brand. The messages were falling flat: the same email went to every mother regardless of where she was, which meant it spoke properly to none of them.
Smart Segmentation
Our first move was to understand Simple Wishes' mothers in depth: their hopes, their worries, what keeps them up at 3am. Instead of one-size-fits-all sends, we tailored messages to exactly where each mother was on her journey. An expectant first-timer received different content from a been-there-done-that mother of three.
Hyper-personalised Messaging
Segmentation on its own was not the answer. We infused each email with the same warmth and support the brand is known for, from the first welcome through to milestones like reaching the third trimester.
Reviews and Personal Stories
We ran a targeted campaign that made it easy for happy customers to share their reviews, then put those honest reviews and personal stories from other mothers into the emails. With that volume of authentic testimonials, conversion rates improved markedly.
Optimisation and A/B Testing
Meticulous A/B testing kept refining the emails and surfacing new ways to lift opens, clicks and conversions over time.
“We finished 2022 with sales up ~200%+ year over year. We look at agencies for advice, not just execution, and the team at Copypower Media were really important advisors that helped us more than double our business in 2022.”
Joy Kosak
Co-founder & CEO, Simple Wishes
Want results like this?
Start with a free email audit. We look at your list, your offers, and what you are sending today.
